I agree that pure vanilla extract is usually best. I make my own in fact and it's delicious and so fragrant. But I DO think that clear vanilla extract is a necessity sometimes when you want a pure white color in your cakes or icings. If it's a quality brand, I don't mind the taste of it at all and it does not taste artificial to me. I came across Adams extracts last year and purchased a LOT of items from them including a GALLON of clear vanilla. It was quite the bargain at $28 (I think shipping is about $7.00). They offer many different sizes. In fact, they offer a large variety of different extracts in all sizes and I have had a lot of luck with their products. I have also purchased their pure vanilla extract and it's excellent. Their coconut is also really good. I just wanted to share my experience with their clear vanilla since I know a good brand can be difficult to find. Check out their site!